NIKE
COME THRU
2021 was the opportunity for Nike to showcase their support of womxn of color and their contributions to society, not just for one season, but consistently.
We launched an ongoing YouTube series that inspires, connects, and serves Gen Z Black womxn athletes through a mentorship mindset; cultivated with Black womxn athletes, influencers, and voices of change.
Come Thru is a unique alchemy of perspectives that is inspiring & accessible. This series is a first for our viewers. A series that is specifically for them, addressing the real issues that not only directly impact them but reflect what they truly care about.
We hand-pick our talent based on their goals, their interests, and the unique voices that they bring to the conversation. Each episode includes a Community Catalyst, Elite Athlete, Gen Z Maker, and our host will bring us in for a real and personal conversation.
In Come Thru we are not only creating new spaces to empower young womxn but helping change the trajectory of their careers. We’re creating a unique way to reach them on a daily – through thought-provoking real conversations, equipping them with tools and resources so they can go out into the world empowered to fulfill their unique destinies.
AGENCY: Conscious Minds
DIRECTORS: Mahaneela, Holly-Marie Cato + Amarachi Nwosu
