YOUTUBE
YOODLE
YouTube’s version of the Google Doodle - is an unexpected, joyful 24-hour shift to the YouTube logo that celebrates fun, community and culture. Clicking the animated logo leads to an original creator-led video as well as a playlist of feature creators and videos highlighting the featured Yoodle community and enabling users to discover new content.
We were tapped to celebrate the natural beauty audience by putting a spotlight on the natural hair community on YouTube. And we won a Webby for our highlight on YouTube’s Street Food community - our window to the world and the inspiration behind our next, delicious adventure.
AGENCY: Conscious Minds