NIKE

SERENA WILLIAMS DESIGN CREW

From gowns to gear, we know Serena to be immaculately dressed. But behind every good garment, there’s an even better story.

To celebrate the launch of her majesty’s latest SP22 collection from the Serena Williams Design Crew, we created a social media playbook fit for the Queen, and gave thoughtfully selected fans and Nike diehards their proverbial flowers with curated seeding kits fit for the royal court.

AGENCY: Conscious Minds