nike WOMEN

do more you

It’s not about never eating carbs, it’s about drinking an extra glass of water.

Capturing the messy and sometimes obsessive parts of wellness by showing she doesn’t just have to go hard at the gym, it’s more about adding fruitful practices to every day. Celebrating the process unapologetically without sweating the small stuff because in the grand scheme: you just gotta do you.

Partnering 13 dynamic digital creators with the Nike Women team, we created an in-app wellness resource for women athletes that lived across two Nike digital applications and Instagram.