nike australia

show the world your victory

DURING WC23,

Nike Australia wanted to show the world what is possible and accelerate the future of sport on and off the pitch.

BUT HOW DO YOU CAPTURE THE ATTENTION OF THE NEXT GEN?

You put them in the spotlight by depicting athletes forging their relationship with sport and celebrating their victories unabashedly and without fear.

IT BEGAN WITH A CHANT.

Before they ever stepped foot on this pitch for this World Cup, The Matilda’s – Australia’s Women’s National Football Team – had already won. Blazing the trail, achieving pay parity, and rallying the belief of a nation, they know better than anyone that victory is about more than a medal or a trophy. Their win song was the perfect way to pass the baton to the young people of Australia.

AGENCY: Conscious Minds