It’s Ok*
Brand guide
It’s OK* an intimate DIY concert series which spans the spectrum of genre and seeks to elevate Toronto’s deep and diverse music scene to international levels.
As co-founder and creative director on the project, we wanted to acknowledge that people listen to all types of music and that music venues often hold their own intentions and predispositions. From a rap show in Toronto’s oldest boxing gym to a Chicago House rave in an auto body shop, we’re removing all context and creating spaces where everyone is invited to come as you are.
