CANADA GOOSE
in residence
Due to production restraints that were brought on by the pandemic, Canada Goose was forced to cancel its upcoming Summer 20 Campaign and rethink its social and retail programs.
In Residence became an international artist residency program that supports emerging artists by giving them a space and platform to create. In year one, we teamed up with six artists in six cities across the globe — New York, London, Paris, Singapore, Milan and Montréal — and created a series of immersive window installations and behind-the-scenes social content around each residency.
Outside of creating a new annual retail program for Canada Goose,
In Residence helped to establish a relationship with the creative community, and created meaningful content during a global pandemic. Over the course of two months, we created 6 window installations, 7 Instagram carousel posts, 3 artist spotlight videos, 15 product assets, and 1 blog post — which led to over 60K organic social impressions and international acclaim.
ELLE
Fashion Network
Strategy Online
Full program overview and all 6 artists on Canada Goose’s Beyond Blog
AGENCY: Virtue Worldwide
