BEATS BY DRE
FLEX THAT
Hero-ing Black voices in all aspects of its creation — from featured talent, to campaign development and creative direction — “Flex That” aims to tell authentic stories that challenge perceptions and empower youth everywhere to “flex” every part of their identity.
Each film directed by Rohan Blair-Mangat features Black youth using Flex as a conduit for their own form of defiance — through their presence, their strength, their joy, or whatever way they defiantly take up space. The first three spots kick off today with tennis champion Naomi Osaka and 2X Grammy nominated rapper, songwriter and activist Cordae —each seen protesting in their own ways.
AGENCY: Virtue Worldwide
DIRECTOR: Rohan Blair-Mangat
PHOTOGRAPHER: Micaiah Carter
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