apple

pay the apple way

A creator-led TikTok campaign that showcased the versatility of the native iPhone payment method. From accessibility to durability, creators ask “Can I use Apple Pay ____?” in myriad of ways. Working with a diverse cast of 7 TikTok creators, we developed a bite-size, social first campaign — the first for Apple Pay.

Featuring — Grandma Droniak, Shan Rizwan, Dylan Pawson, Lucy Edwards, Tyka Pryde, Calum Harper, Nimbus the cat.

AGENCY: Conscious Minds